A MOBILE application was launched during the recent Malay Foods Festival in Kuala Lumpur to promote Kampung Baru as a food paradise.
Called Kampung Bharu Food Haven, the app showcases traditional Malay food available in Kampung Baru for locals and tourists alike.
Kampung Baru Development Corporation (PKB) chairman Datuk Affendi Zahari said the app would act as a platform to promote the place systematically.
“We have a lot of coverage on Kampung Baru and we want it done in an organised manner.
“Along with the Malay Foods Festival, we can truly showcase Kampung Baru as a food paradise,” he said during the festival held at the Kampung Baru arch, a recognised landmark in the traditional Malay village.
The interactive bilingual application in Bahasa Malaysia and English shows smartphone users some of the recommended places for breakfast, lunch and dinner.
The app, which can be downloaded from the Google Play Store, also allows users to rate the food.
A total of 74 Kampung Baru traders and 10 food trucks were invited to the two-day food festival.
At the launch, Federal Territories Minister Datuk Seri Tengku Adnan Tengku Mansor said the festival would increase the socioeconomic status of residents.
“Kampung Baru is unique because of its truly traditional Malay cuisine.
“Through these festivals, the locals here can promote their traditional recipes to tourists and further boost the economy,” he said.
Also present were Finance Minister II Datuk Johari Abdul Ghani, Setiawangsa MP Datuk Ahmad Fauzi Zahari, Kuala Lumpur mayor Datuk Seri Mohd Amin Nordin Abd Aziz and PKB chief executive officer Datuk Mahadi Che Ngah.
On a separate matter, Affendi said there were plans to build a 500m walkway named “Saloma Link”, to connect Kampung Baru with Jalan Ampang.
“It will increase accessibility to the area and we are in talks with the Federal Territories Ministry.
“We are confident that this new access will attract more locals and tourists to the area,” he said.